Ok, so let’s just say your pet bakery is awesome—full of personality, charm, and treats that pets can’t resist. Now, the big question is this: how do you make sure pet owners know about it? Social media, with its endless feeds and catchy visuals, might just be the tool that helps you get noticed. Let’s break it down into a few ideas that are, well, easy to try and a little fun to execute.
Pick Platforms That Feel Right for Your Style
Here’s the deal—Instagram and TikTok, in a way, are like digital storefronts for anything that’s easy on the eyes. Pets munching on treats? Yep, that fits perfectly. Meanwhile, Facebook tends to work better for chatting with your local audience or announcing events. So, it’s almost about finding the spot where your bakery’s vibe fits best.
For example, you could post a colorful photo of your peanut butter paw-print biscuits on Instagram and ask followers to comment with their pet’s favorite treat flavor. That small act could spark engagement right away.
Share a Little Bit of Your Story
Now, pet owners don’t just want treats—they want to know the heart behind the business. Post a quick video talking about why you started baking for pets. Maybe it was your picky-eating beagle, or maybe it was your dream to create healthy snacks for pets everywhere. That kind of thing, in some respects, sets you apart.
Add a post where you share a behind-the-scenes look at your baking process—flour on your hands, a tray of freshly baked biscuits, and your cat “helping” by sitting on the counter.
Show Happy Pets Doing What They Do Best
Nothing grabs attention quite like a wagging tail or a purring kitty digging into a treat. Ask your customers to send in photos or tag your bakery in posts of their pets enjoying your creations. Sharing those moments is like putting reviews on display, but, you know, cuter.
For instance, you might share a customer’s video of their dog doing a happy dance after munching on one of your treats, with a caption like, “Looks like Max approves of our Pumpkin Spice Bones!”
Get People Involved with Simple Contests
It’s pretty easy to spark some excitement with a quick giveaway. Maybe you ask pet owners to comment on your post with their pet’s name for a chance to win a treat sampler. Or, create a “cutest pet photo” contest where the winner gets a custom cake for their furry friend. People love showing off their pets, and contests give them a reason to engage with your page.
Post Often Enough to Stay in Sight
Here’s the thing—you don’t need to post every day, but, like, a consistent schedule keeps your bakery on people’s minds. Start with a mix of photos, videos, and stories that show your treats, the baking process, and fun facts about pet nutrition. The goal is to stay fresh without overloading your audience.
Hop On Trends Without Overthinking It
TikTok challenges or viral hashtags? They’re basically built for visibility. If there’s a trending “dance with your pet” challenge, maybe you film yourself grooving with a treat bag in hand. Or, join in on National Dog Day celebrations by sharing a special treat recipe.
Team Up With Local Pet Celebrities
By the way, influencers aren’t just for makeup and fashion—they’re for pets too. Find a local dog Instagrammer or a cat TikTok star and send them a sample of your treats. Often, they’ll share it with their followers, giving your bakery a little extra buzz.
Use Ads That Don’t Feel Like Ads
It’s true that boosting a post or running an ad on Facebook or Instagram can do wonders, but keep it simple. Highlight something like “10% off your first order this week” or a special seasonal treat you’re offering. Use bright photos and fun captions to make your ads feel like friendly invitations, not sales pitches.
Let Your Fans Do Some Talking for You
Social proof—things like reviews, testimonials, or user-generated content—works wonders. Ask customers to share their experiences, and post those glowing quotes on your page. A happy customer’s words often do what ads can’t: they build trust.
Don’t Forget to Keep an Eye on What Works
Sometimes, you’ve just got to step back and see what’s getting clicks, likes, and shares. Use the insights tools built into platforms like Instagram or Facebook to figure out which posts are really connecting with your audience. That way, you can do more of what works and tweak the stuff that doesn’t.
If you’re looking for more ideas to make your bakery shine, check out our guide: How to Start a Pet Bakery Business in 2025. It’s packed with tips to help you succeed.