Promoting your cat grooming business locally doesn’t have to be this massive, complicated ordeal. It’s really about finding smart, creative ways to connect with the pet owners in your community—because, let’s face it, word-of-mouth and local trust are everything in this game. So, what’s the plan? Let’s dive into a mix of ideas that could get tails wagging in no time.
Build Bridges with Other Pet Professionals
Ok, so pet stores, groomers for dogs, and even vet clinics might seem like competition at first glance. But in a way, they’re not—they’re more like potential allies. You could work out deals where you recommend each other’s services.
For example, a pet supply shop might let you place a flyer or two near their registers, and in return, you could mention them to your customers for special cat products. It’s a bit of a scratch-my-back, scratch-yours kind of situation.
Show Up Where the Action Is
Farmers’ markets, adoption events, and even quirky local fairs are golden opportunities to stand out. Bring some flair with you—like before-and-after grooming photos or goodie bags with coupons and a cute cat toy.
People love free samples, by the way, so think about offering something small but fun, like a tiny bottle of your recommended cat shampoo. It’s not just about the event itself; it’s about sticking in people’s minds.
Hop onto Local Facebook and Instagram Groups
Now, let’s not underestimate the power of those neighborhood groups on social media. If you’re not already in them, join a few local pet or community-focused pages. Post updates about your grooming services, share funny cat memes (because who doesn’t like those?), and answer questions about feline care.
For instance, someone might post, “Where can I get a lion cut for my Maine Coon?” That’s your cue to swoop in with helpful advice and your business info. Just don’t overdo the self-promotion—it’s got to feel genuine.
Be Seen on Google Maps
If someone’s typing “cat grooming near me” into their phone, you want your business to be the first one they see. A Google Business profile isn’t just nice to have; it’s kind of essential at this point. Make sure yours has clear pictures, correct hours, and some glowing reviews.
And speaking of reviews—don’t be shy about asking happy customers to leave one. A quick text after an appointment saying, “If Fluffy loved her spa day, let us know on Google!” can work wonders.
Offer a Little Education
Here’s a fun idea: host a workshop for cat owners. Nothing crazy, just an hour-long session on, say, “How to Brush Your Cat Without Getting Clawed.”
People love learning tips and tricks, especially when it comes to their pets. Bonus points if you throw in a discount coupon for attendees to use on their next grooming visit.
Reward the Loyal Crowd
If someone’s trusting you with their fur baby more than once, they deserve a little thank-you, right? Think loyalty cards where every fifth grooming session comes with a free nail trim.
Or, get creative—send a birthday coupon for their cat. Something like, “Happy Birthday, Whiskers! Enjoy a free grooming add-on this month.” It’s a small touch, but it keeps people coming back.
Dress Up Your Flyers
Community boards still exist and can be surprisingly effective, but let’s not slap on a boring, plain flyer. Go for a design that’s got personality—maybe a funny tagline like, “We turn scruffy into fluffy!” alongside a picture of an adorable, freshly groomed cat.
Post them where pet lovers hang out, like cafes, libraries, and parks. Oh, and don’t forget the vet office down the street.
Give Back to the Community
Cats in shelters need love, too. Partnering with local rescues to offer discounted or free grooming for adoptable cats not only feels good but also gets your name out there.
Pet parents love supporting businesses that give back, so make sure you talk about your involvement on social media or in your marketing materials.
Why These Strategies Matter
The thing is, promoting your business locally isn’t about flashy ads or gimmicks—it’s about building trust, forming connections, and becoming a familiar, friendly name in your area. Whether it’s a cat parent seeing your flyer at the coffee shop or someone reading a glowing review online, every little step counts toward growing your client base.
Want More Tips?
If you’re looking for even more ways to grow your cat grooming business, check out our detailed guide: How to Start a Successful Cat Grooming Business in 2025. It’s packed with ideas to help you thrive.