Let’s be real for a second: if you’re not on social media in 2025, you might as well be invisible to half your potential customers. For cat grooming businesses, where the competition is fierce and your target audience loves to scroll through their feeds for cute and relatable content, picking the right platforms can make or break your marketing efforts. So, what platforms should you focus on? Let’s break it down.
1. Instagram: The Go-To Spot for Pet Lovers
Instagram continues to be a hot favorite in 2025, especially for businesses that thrive on visual appeal. Cat grooming is perfect for this platform because people love seeing before-and-after transformations, happy feline faces, and behind-the-scenes action.
- What to Post: Share short videos of your grooming process, post close-ups of fluffy results, or create reels with trending sounds to attract more viewers.
- Engage Your Audience: Use polls like “Which cat is rocking their new look better?” or share funny cat memes to keep followers hooked.
- Hashtags to Try: #CatGrooming2025, #FluffyTransformation, #HappyCats.
Tip: Pair engaging captions with your posts, and don’t forget to include a link to your booking page in your bio.
2. TikTok: Viral Cat Videos Rule Here
If you’re not using TikTok to showcase your skills yet, you’re missing out. Cats are huge on this platform, and there’s no shortage of people ready to double-tap on a creative, funny, or cute video.
- Why It Works: People love short, entertaining clips—think playful montages of cats being groomed or those hilariously dramatic reactions some cats have during baths.
- Content Ideas: Show off quirky grooming tools, create “day in the life” videos, or even share quick tips for brushing long-haired breeds.
- Keep It Fun: Use trending audio clips, and don’t shy away from adding a little humor.
Tip: TikTok’s algorithm loves consistency, so post regularly to build momentum.
3. Facebook: Still Relevant for Local Business Promotion
Even though it’s not as flashy as Instagram or TikTok, Facebook is very much alive and kicking when it comes to local business outreach. It’s where your customers’ parents—and maybe even grandparents—are hanging out.
- What to Do: Set up a professional business page with photos of your space, your services, and reviews from happy pet owners.
- Groups Are Gold: Join local community and pet-focused Facebook groups to share grooming tips and subtly promote your business.
- Run Ads: Facebook ads are an affordable way to target specific audiences, like cat owners in your area.
Tip: Use Facebook Events to promote any seasonal offers or workshops you’re hosting.
4. YouTube: The Place for How-To Videos and Longer Content
YouTube is the home of “how-to” content, and cat owners are often looking for grooming advice or product reviews. If you’re comfortable on camera, this platform could set you apart as an expert in the field.
- Video Ideas: Create tutorials like “How to Trim a Cat’s Nails Safely” or “Tips for Grooming a Long-Haired Cat.”
- Showcase Your Expertise: Longer videos let you explain your process, share your favorite tools, and answer common questions.
- Why It’s Worth It: Your videos stay searchable forever, bringing in new customers long after they’re uploaded.
Tip: End each video with a call-to-action, like “Visit our website to book your cat’s grooming session today!”
5. Pinterest: A Hidden Gem for Inspiration
While Pinterest might not scream “cat grooming” at first glance, it’s actually a fantastic spot to share visually appealing content. Many people use Pinterest to plan and save ideas, including pet care tips and cute grooming styles.
- Pin This: Share infographics on grooming techniques, before-and-after photos, or blog posts with cat care advice.
- Reach New Audiences: Use descriptive pins that link directly to your website or booking page.
- Why It’s Useful: Pinterest is a long-term strategy—it keeps sending traffic your way as people save and share your pins.
Tip: Focus on keywords like “cat grooming tips” or “DIY pet care” to make your pins easier to find.
6. Twitter: Quick, Engaging Conversations
Twitter’s fast-paced format can help you stay connected to your audience and share quick updates or funny cat-related content.
- What to Post: Share quick grooming tips, respond to trending topics, or join in on pet-related hashtags.
- Engage: Reply to customer questions or comments, and retweet content from pet lovers to build connections.
- Keep It Light: Twitter isn’t the place for long explanations, so keep your tone conversational and fun.
Tip: Use Twitter to announce flash sales or last-minute appointment openings.
Which Platforms Should You Prioritize?
If you’re just getting started, focus on Instagram and TikTok for their strong pet-loving audiences and visual appeal. As you grow, adding Facebook for local reach and YouTube for educational content can help you diversify your strategy.
Final Thoughts: It’s About Showing Up Where Your Customers Are
At the end of the day, the best social media platform for your cat grooming business is the one your customers are already using. Keep it authentic, post consistently, and don’t forget to sprinkle in some personality—it’s what sets you apart.
Looking for more tips to grow your cat grooming business? Check out our guide: How to Start a Successful Cat Grooming Business in 2025. It’s packed with strategies to help your business thrive.
