When it comes to selling pet treats, it’s not just about how good they taste—it’s about how great they look when customers first see them. Eye-catching packaging can grab attention, make your products memorable, and, most importantly, encourage people to buy. Here’s how you can get creative with your pet treat packaging and boost your sales.
1. Use Eco-Friendly Materials for That “Feel-Good” Factor
In 2025, customers are paying more attention to the environment. Using recyclable or biodegradable materials shows you care about sustainability, which could help win over eco-conscious pet owners. Think kraft paper bags with a paw print design or compostable plastic alternatives that still keep treats fresh. Small touches like this can make your product stand out on a shelf or in an online store.
Example: Try packaging your dog biscuits in a reusable tin with your logo printed on the lid—it’s sustainable, practical, and doubles as a keepsake for customers.
2. Add a Personal Touch
Handwritten notes or simple thank-you cards tucked into your packaging can leave a lasting impression. You might include a message like, “Made with love for your furry friend!” Customers appreciate that extra effort, and it often leads to repeat business.
Tip: Include the pet’s name on the packaging if possible. A label that says, “Treats for Bella” feels far more special than something generic.
3. Choose Fun Shapes and Colors
Your packaging should reflect the joy of owning a pet. Bright, playful colors and whimsical designs can make a world of difference. For instance, use window cutouts shaped like bones, paws, or fish to give customers a sneak peek of the treats inside. This small touch adds personality and charm.
4. Make It Practical and Resealable
Pet owners love packaging that’s easy to use and keeps treats fresh. Resealable pouches or containers with airtight lids are convenient for storage and help maintain the quality of your product. Convenience is a big selling point, especially for busy pet parents.
5. Highlight Your Ingredients and Benefits
Pet owners are increasingly looking for transparency when it comes to what they’re feeding their pets. Use your packaging to showcase the natural, organic, or grain-free ingredients you use. Simple icons or small descriptions on the label can go a long way in building trust with your customers.
Example: Add a label that reads, “No fillers—just wholesome goodness!” alongside a list of your clean, pet-friendly ingredients.
6. Play With Seasonal Designs
Holiday-themed packaging creates excitement and urgency. Think snowflakes and red ribbons for Christmas, pumpkins for Halloween, or pastel designs for spring. Seasonal packaging not only looks festive but also encourages customers to grab treats for gifts or special occasions.
7. Create Gift-Worthy Bundles
Put together small gift sets in unique packaging, like boxes tied with bows or baskets wrapped in clear cellophane. Add a cute tag that says something like, “A Special Treat for Your Best Friend!” Bundles tend to feel more valuable and are perfect for holidays or birthdays.
8. Incorporate Interactive Features
Get innovative by adding QR codes to your packaging. These codes could link to videos of how your treats are made, fun pet care tips, or even a coupon for their next purchase. It’s a clever way to connect with your customers beyond the shelf.
9. Use Bold Branding to Stand Out
Consistency is key to making your packaging recognizable. Your logo, color palette, and fonts should all work together to tell the story of your brand. Bold, unique branding ensures customers remember your treats and associate them with quality and care.
10. Share Customer Stories and Reviews
If possible, include a small section of your packaging that features a testimonial or story from a happy customer. A simple quote like, “Max absolutely loves these peanut butter bites!” adds a layer of trust and relatability to your product.
Looking for more ways to grow your pet bakery business? Check out our guide: How to Start a Pet Bakery Business in 2025.
