So, let’s start here—pet treats aren’t just snacks anymore. They’re a way for owners to say, “Hey, I love you” to their furry companions. And in 2025, the idea of whipping up homemade treats is kind of everywhere. People aren’t just grabbing store-bought biscuits; they’re looking for something that feels thoughtful, special, and, well, healthier. Let’s break it down a bit and see why this trend is taking off in a way that’s hard to ignore.
A Growing Focus on Pet Health
More and more pet owners are acting like their pets are part of the family, which, to be honest, they kind of are. This means they’re not just feeding them any old thing—they want treats that are good for their health. Homemade options? They usually skip things like artificial colors and preservatives, which, let’s face it, are kind of gross.
And, as it turns out, this trend is also tied to rising concerns about allergies and sensitivities in pets. Some dogs don’t do well with grains, and cats might be picky about additives. Homemade treats let owners tweak ingredients to suit their pet’s needs, which is a big deal.
The Appeal of Transparency
Here’s the thing: when you buy treats from the store, who knows what’s really in them? Sure, the label might say “natural,” but what does that even mean? Homemade treats give owners total control. They can see the oats, peanut butter, or pumpkin going into the mix. It’s not just about knowing—it’s about trusting.
For pet bakery businesses, offering treats with clearly listed ingredients can hit that same transparency sweet spot. Saying “We made these with love and just three simple ingredients” is something customers like to hear.
The Fun of DIY
There’s something kind of satisfying about rolling dough, cutting out paw-shaped treats, and baking up a storm for your pet. It’s like baking cookies but way less stressful because, honestly, your dog isn’t going to complain if they’re not Instagram-perfect.
And in some ways, it’s also about creativity. Pet parents are trying out recipes with pumpkin spice flavors for fall, carrot hearts for Valentine’s Day, and even green-tinted treats for St. Patrick’s Day. It’s about making things that are fun to look at and share, too.
A Personalized Touch
Do you know how personalized gifts feel better than generic ones? The same logic applies here. People are making treats for their pets’ birthdays, holidays, or just random “good dog” days. By going homemade, they can create snacks shaped like bones, fish, or hearts—and they can even adjust the size for their specific pet.
This isn’t just a thing for individuals, though. Pet bakeries are catching on, offering custom treat options where customers can pick flavors, and shapes, or even write their pet’s name on them. That’s the kind of thing that gets shared on social media.
The Social Media Buzz
Speaking of social media, homemade pet treats are perfect content for platforms like Instagram and TikTok. People love sharing photos of their pets posing with adorable treats, and homemade ones feel more authentic than something mass-produced.
For businesses, this trend is pure gold. Imagine offering a “DIY Pet Treat Kit” where customers can bake their treats at home and tag your bakery in their posts. It’s an easy way to get people talking about your brand without feeling overly pushy.
The Push for Sustainability
In 2025, sustainability isn’t just a buzzword—it’s becoming a way of life. Homemade treats often mean less packaging waste, especially when pet owners store them in reusable tins or containers. For eco-conscious customers, that’s another reason to skip the store and make their own.
Pet bakeries can lean into this trend, too, by offering treats in compostable packaging or encouraging customers to bring their containers. It’s a small touch that makes a big impression.
Why It’s More Than a Trend
The rise of homemade pet treats isn’t just a passing fad—it’s part of a larger shift in how people care for their pets. It’s about connection, health, creativity, and a little bit of fun. For pet bakery businesses, tapping into this trend is a no-brainer. Offering treats that feel personal, healthy, and thoughtful is exactly what customers are looking for.
So, whether you’re a pet owner experimenting in the kitchen or a bakery owner looking to attract new customers, 2025 is shaping up to be the perfect year to embrace this growing movement. For more ideas, check out our guide: How to Start a Pet Bakery Business in 2025.